Geoff De Weaver

Geoff De Weaver's Experience:

• Chief Executive Officer at Geoff De Weaver Inc

  January 2010 - Present | New York, New York

  Super Strategist for the Fortune 500 - Geoff is a leading international expert on new business development, brand marketing, innovation, and growth. He has also directly assisted hundreds of Fortune 500 brands and clients generate billions in new business revenue from North America to Asia to Europe, South America and Australia/Oceania. Geoff has successfully built businesses, agencies, opened offices worldwide, saved companies and helped clients generate billions of dollars of revenue and growth with their brands. Strives to accelerate business growth with new marketing and sales channels, partnerships and alliances that grow revenues by creating a competitive edge through increased brand recognition and high-performance sales team mentoring. Management Experience ranges from “start-ups to” running Multinational companies with gross income of $65+ million, EBITA 23.2% and staffing in excess of 5,000+ I have partnered with Fortune 500 Brands, CEO’s or global marketers in the rapidly-changing media, digital, FMCG, automotive, telecommunications, communications, retail, financial services & entertainment industries. Including: Coca Cola, IBM, IMG, P&G, Microsoft, Nike, E*Trade, Nestle, Air France, AT&T, VISA, Unilever, EA.com, Ferrari, Acer Computers, BMW, ABC, The Walt Disney Co, Nike, Weight Watchers, Shutterfly.com, TiVo, US Bank, American Express, Telstra, HP, Mars, etc. I help Fortune 500 clients define their strategy, harness their internal innovation, grow their business and drive revenues. I get results fast! Led and held senior roles in some of the most influential worldwide: Brand, Direct & Digital Agencies worldwide including: Ogilvy & Mather, Leo Burnett, Ammirati Puris Lintas, DDB, Agency.com, Direct Partners San Francisco (NYSE:OMC) and others within the US/worldwide. Email: [email protected] Twitter: @geoff_deweaver Website: geoffdeweaver.com Cell: +61 411 224 961 Amazon Authors: https://www.amazon.com/Geoff-De-Weaver/e/B007DAEKFG

• CEO + Founder of Touchpoint Entertainment, Inc | Social Media Marketing, Streaming | Merch | Customer Journey | Live Events | Big Data at Touchpoint Entertainment, Inc.

  December 2013 - July 2017 | New York City

  Ask me how I can connect your fans + tribe with live streaming, live events + social media marketing. Touchpoint Entertainment - we TOUCH the world - we are a premiere + world leading ‘LIVE Streaming’ company that impacts 1.55 billion people with LIVE video streaming and big data. Integrate ‘best-practice’ Facebook Fan Pages, Social Media Marketing, Branding, PR, Mobile Marketing, Email Marketing, Merchandise, Streaming, CSR, Big Data + Sponsorship into our arsenal. We get the On-Demand Culture - from conferences to concerts to sporting events, we deliver unparalleled Customer Journey + Customer Experiences to fans. Touchpoint, is precisely designed and engineered to TOUCH FANS + BRANDS and deliver value from digital content. We develop ‘touchpoints’ to engage digital natives and fans with unique, personalized engaging interactive experiences on a global scale. We specialize in optimizing operating models and delivering next-generation solutions on a retained or project basis. Aim to make our clients + brands excel in the rapidly transforming + shifting digital ecosystem. We deliver authentic brand experiences worldwide. Consistently delivering: • Global Best Talent, Technologies + Branding • Transformative Innovation & Thinking • Paradigm Shifts + Digital Disruption • We deliver measurable results - Anytime, Anywhere on Any Digital Device • We introduce Fortune 500 Event Sponsors • Superior Pay-Per-View Streaming • MASSIVE RESULTS Expertise in: mobile, branding, streaming, social media marketing, sports marketing, entertainment, marketing automation, social data, big data, ad tech, content marketing, monetization, payments, audience engagement, product innovation, startups, revenue growth, corporate and business development, negotiating and structuring partnerships, JVs, M&A, over-the-top (OTT) video, live events, and streaming video optimization requirements.

• Executive Vice President | Business Development & Marketing at The Brand Union - WPP's Global Brand Design Agency

  2009 - 2009

  I spearheaded The Brand Union’s Business Development and Marketing Services activities in The Americas. I have extensive regional and global specialization in brand strategy development, brand portfolio management, identity, customer experience, engagement, interactive, environments, social media, design, and retail strategy innovation. I have particular expertise in understanding, evaluating and determining the role of a brand in complex business situations such as stock exchange listings, mergers, Internet commerce, acquisitions, spin-offs, deregulation, diversification, and globalization. My experience in brand management covers a range of industries including: CPG, financial services, airlines, Internet, telecommunications/technology, energy, retail, healthcare/wellness, automotive and shareholder value creation.Oversaw and managed PR and Social Media functions. The Brand Union is a world-class global brand agency, comprising of 500 people across 21 offices. We currently operate in 18 major markets.Clients include: Vodafone, Coca-Cola, SABMiller, Absolut, Unilever, BlackRock, Bank of America, HP and more. Specialties: -- Growth strategy -- Brand development -- Consumer marketing and market research -- Customer service and long-term relationship loyalty -- Retail store, Internet and direct marketing enterprises -- International markets

• Director, Business Development | Digital | PR | Social Media Marketing | Internet Marketing at Agency.com | Omnicom's Global Digital Agency | Social Media Agency

  2008 - 2008

  I was responsible for new business, compensation & negotiations, negotiating with procurement, search consultants, pitch preparation, developing scope of work, social networking, social media programs, inbound/outbound, RFP's, PR, research, organic growth and exploring new fee models. I focused on social marketing, search engine marketing/optimization, paid search, and mobile. Clients included: British Airways, HP, eBay, Del Monte, Skittles (now with 21+ million Facebook Friends), Apple, Nike, Porsche, P&G, Mars, LG Electronics, Discovery Channel, etc. Wholly owned by Omnicom. 480+ staff globally. Agency.com was a pioneer in building Social Businesses and Social Media was a key tool for business development. I implemented a Salesforce CRM software (SaaS) for the Social Enterprise 2.0 new business program. Specialties: Social Media | Social Enterprise | Social Entrepreneur | Social Entrepreneurship | Collaboration | Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting

• CEO & Founder at De Weaver & Partners

  2002 - 2008

  Founded, Created & Relaunched a leading global Digital & Technology Professional Services Firm that operated in Sydney, Australia and New York, USA. I produced business/model plans, raised capital, orchestrated global sponsorships, digital content on the Internet, motion pictures, television, magazines, books, events,developing IM's, billing system selection and implementation, customer service systems, staffing, etc. Building Social Businesses and helping businesses understand the importance of Social Media were critical in global outreach. Also, always aligning sales and marketing goals to achieve business objectives for our clients and brands. Negotiated talent/events on a global scale and arranged charitable events. Social Media tools and platforms added to this worldwide programs impact. I am a leading Global Marketer and specialise at building global brands with local relevance, storytelling, channel planning with an emphasis on digital and flawless execution. Let's face it, the way we do business is evolving and De Weaver & Partners recognised the Digital & Social Media age means more focus needs to delivered to employees, customers, and shareholders. Todays Businesses must migrate to become Social Businesses to succeed in the future. Additionally, we help Social Businesses and organizations identify, assess and exploit business opportunities. Specialties: Mobile Marketing | Twitter Strategies | Public Speaking | Social Media Keynotes | Social Media Consulting | Facebook Training | Facebook Business Consulting | Social Media Strategising | Internet Marketing | Copywriting | Google+ | Google Plus | YouTube Marketing | Video Marketing | Blogger | Twitter Marketing

• General Manager & Executive Vice President at Brann Worldwide

  2001 - 2001 | San Francisco

  I was among the top 10 executives in 5000+person global organization, directed all facets of US West Coast operations. Aggressively developed new business while improving processes and financial systems. I managed more than 100 staff in multifunctional capacities spanning direct marketing, multicultural, media, broadcast production and interactive teams, among others. Helped Brann become one of the top 3 marketing service firms in the world by utilizing groundbreaking approaches to develop new business and leading the market with creative solutions. Worldwide 1:1 marketing organization with annual network revenues exceeding $2.55 billion. Clients included: VISA, Wells Fargo Bank, US Bank, E*Trade, CalFed, Nike, etc.

• Managing Director & National Executive Committee at Direct Partners | Omnicom's Direct Marketing | Digital Marketing Agency | San Francisco, California

  1999 - 2001

  I managed and directed all operations including setting up and launching new West Coast office with 25 full-time staff and 9 contract employees within 9 months of launch. As we were based in San Francisco during the explosion of the Internet and Digital Era - we pioneered many digital tools, platforms and interactive programs. My office, based near San Francisco’s Chinatown, was one of the first totally "wirelessly connected" offices in San Francisco during the "dot com" days. Under my leadership, we surpassed annual growth rate goals, with operating margin of 35% and secured a $2 million PBT for a “start up” in the most competitive market in the US. Specialist in growing company’s revenue growth and its clients’ satisfaction levels. Direct Partners were early-movers in understanding the Internet and integrating with CRM/Direct marketing platforms, linked with analytics as the core offering.

• Global Account Director at Leo Burnett (Publicis)

  1999 - 1999

  I spearheaded the Acer Computer brand globally for Leo Burnett Advertising. I Headed New Business Development, Strategic Planning and Account Service Teams globally, penetrating new markets, negotiating worldwide media and creative/production contracts. Charged with developing the Greater China Internet strategy for Leo Burnett. Responsible for client interactive recommendations, recruiting and training new staff, and holding complete worldwide profit and loss (P&L) responsibility. Based in Taiwan - lived on plane. Key markets included: Taiwan, Singapore, Australia, Germany, Italy, Mexico and more. Specialties: Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting

• Managing Director & Founder at Ammirati Puris Lintas Interactive (IPG)

  1996 - 1998

  I designed the complete corporate vision and operational infrastructure of Ammirati Puris Lintas Interactive from the ground up. This included corporate values, management teams, organizational structure, clients, partnerships, financial projections, timelines, digital capabilities and key priorities. I partnered with Regional CEO. Achieved operating profit exceeding 67% for 1997 and exceeding 35% for 1998 (A joint venture between Ammirati Puris Lintas Australia/IPG + De Weaver & Partners) De Weaver & Partners brought new digital/interactive skills, new media "know how" and expertise to a traditional CPG Agency. Specialties: Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting

• CEO at De Weaver & Partners | A Digital Pioneer in Australia/Asia Pac

  1994 - 1996

  I Pioneered Interactive Marketing in Australian & Asia/Pacific regions. Developed world-class, service-oriented sales + marketing team. Main focus was on corporate vision, digital innovation & long-term strategic planning. Established a Joint Venture (JV) partner relationship with Ammirati Puris Lintas (Australia's 2nd largest Advertising Agency), leading the digital push in Australia and APAC I was appointed to IMG Worldwide's Global Internet Taskforce. Selected only non-IMG executive on worldwide team. IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe. I have heavy Word-of-Mouth (WOM) expertise. Geoff was seconded to act as Global Marketing/Sales Director for the largest WOM organisation in the world. Started my "Digital Journey in the Web 1.0 World"

• General Manager at OgilvyOne | WPP's Direct Marketing | DRTV | CRM | Digital Agency

  1992 - 1994

  Under my leadership, Ogilvy & Mather Direct (now OgilvyOne) increased revenue by 225% and 236% in consecutive years and improved margins by some 5% and 9%, respectively. I was instrumental in making Ogilvy & Mather the largest Direct Marketing Company in New Zealand with leading brands including: Telecom New Zealand, BP, American Express, BMW, ECNZ and others. My team and I were awarded New Zealand's top advertising award, The Grand Prix, two Gold and two Silver Awards. I was appointed Chairman Elect of the New Zealand Direct Marketing Association based in Wellington

• CEO & Founder at De Weaver Integrated Advertising | Australia's 2nd largest Independent Direct Marketing Agency

  1989 - 1992

  I Pioneered the Australian Direct Marketing (DM) Industry when Brand Agencies viewed Direct Marketing as an 'ugly duck'. I built Australia's second largest independent Direct Marketing agency in less than two years. (the largest independent became RappCollins). My agency was ranked by Australia's leading business publications as one of Australia's Top 10 growth agencies in 1992. Engaged by DMB&B, Ogilvy & Mather, Saatchi & Saatchi, Young & Rubicam to develop direct/CRM/integrated programs for their clients. I launched Form Media & Brokerage, a multi-million dollar JV Partnership with the Australian Government and Ansett Airlines (a highly targeted, high margin, global business channel targeting all tourists and permanent residents to Australia.) The JV Partnership with the Australian Government was an Australian Government global first. Specialties : Direct Marketing | Direct Mail | Retention | Lead Generation | Cross -sell | Upgrade | CRM | Loyalty Marketing | Loyalty Programs | DRTV | Catalog | 1:1 | Brand Response | List Building | Direct Marketing Business | Direct Marketing for Business | Business to Business | B to B Marketing | Business to Consumer Marketing | B to C Marketing | Loyalty Ladder | Outbound Marketing | Call Center | Telemarketing | Revenue Management | Sales | Channel Management | Direct Marketing Strategies | Integrated Marketing | Integrated Strategies

• Account DIrector | Brand Advertising | Brand Marketing | Brand Design | Business at Chiat/Day/Mojo Advertising

  1987 - 1989

  International Agency of Year for two consecutive years. Key accounts included: Toyota, QANTAS Airlines, Westpac Banking Corporation, Australian Tourism Commission, Emu Beer, XXXX, Toohey's Beer, etc.- Bond Brewing Company (now Lion Nathan), The Summit Restaurant, etc.

• Account Executive | Brand Advertising | Media Planning | Brand Marketing | Brand Design | Business at DDB Advertising (Omnicom)

  1985 - 1987

  Developed the original concept for "The Cabbage Patch Kids" first Loyalty Marketing Program worldwide. This was years before advertising agencies started offering DM/CRM/Loyalty marketing programs Key clients included: Unilever, McDonalds, Advance Bank, Frigate Rum, Radio 2GB, KennerParker/TolToys, etc One of three University Graduates selected to join the DDB Graduate Trainee Program in Australia.

Geoff De Weaver's Education:

• Southern Cross University

  2011 – 2012
  PhD
  Concentration: Social Media

• New York University

  2007 – 2007
  Concentration: Business, NYC Real Estate

• Miami University

  1981 – 1985
  B.Sc
  Concentration: Media Management & Marketing
  Activities: Tau Kappa Epsilon Fraternity, DJ/On-Air personality at WMUB 88.5 Miami University - Oxford, Ohio, Sailing Team.

Geoff De Weaver's Interests & Activities: