CEO & Founder | Social Business Design | Global Brand Management | Innovation | Social Media at Touchpoint Digital Group
December 2010 - Present | www.touchpointdigital.com
We specialize at future-proofing Social Businesses.We excel at helping large enterprises to succeed with their Social Business initiatives.
Worldwide clients have included: Unilever, AT&T, IBM, Nestle, Microsoft, P&G, EA.com, E*Trade, IMG, VISA, Coca-Cola, Ferrari, BMW, Skittles, Start-ups, etc. Passionate about Leadership, Workforce Collaboration & Social Business trends.
Companies hire and retain Touchpoint Digital Group and I, for SIx Key Reasons:
To initiate a Brand Strategy, Digital or Social Media Audit
To establish a Digital or Social Media Strategic Plan tied to ROI
To unlock the value of social technologies for large corporate enterprises through Social Business Design
To create a third party perspective on established Social Media, Branding & Social Business Initiatives
To help establish greater trust & credibility with a specific target market through Social Media
Importantly, to future-proof their businesses to be Social Businesses in the 21st Century
Recognized leading Pioneer In Digital & Social Media space. I have consulted with Fortune 500 companies, INC 500 companies, well known business leaders, Governments & many small to mid-sized businesses.
Touchpoint Digital Group has strong Academic ties & we are always seeking to change the world + disrupt industries through web technologies & businesses. Touchpoint Digital believes that every consumer touchpoint needs to be an engaging brand experience.
We also believe Social Business Design is about applying the lessons of social tools, platforms & networks to get work done faster, cheaper and more cost- effectively.
How I Help You & Your Business:
Social Business doesn't have to be a foreign language. I utilise the best tools in Social Media,"best practice" in branding and help your business grow & develop engaging experiences - while driving solutions to transform your business. -
Global Twitter Virtuoso - Twitter
* Consistently ranked by Issue Now Global-Twitter Top Mentions issue now global @inowgb. Reporting various statistical information after analyzing the time line of @i2daygb which follows popular twitter accounts
1. I am one of the most mentioned names on Twitter @geoff_deweaver
2. Currently ranked No.4 Globally via Empire Ave (No.1 in Australia)
3. Approx. 500,000 Twitter Followers
4. Popular hashtags #GDSocbiz #GDArt #GDMusic
Klout - Top 1% Influencer Worldwide -Klout
* Klout is the standard for influence - I am ranked in the Top 1% worldwide and have a Klout score of 79
* Klout Influencer in topic's including: LinkedIn, Social Media, Consulting, Facebook, IBM, Social Business and others
Kred - Top 1% Worldwide - Kred
* Globally ranked in the Top 1% of Social Influencers - Kred score 985/11
* Kred Influence Measurement, or Kred, is a measure of influence, to identify influential people in interest-based communities. Kred scores are generated by observing a social network user's content, who it reaches, who acts upon it, and whether the user relays the content of others. Developed on the principle that 'We all have Influence Somewhere.'
* Influential in categories including: Social Media, Social Business, Art, Music and more
LinkedIn - Top 1% Influencer Worldwide - LinkedIn has over 200,000,000 plus active users
www.touchpointdigital.com
►Top 1% in Worldwide Social Influence. Klout score: 79 + Kred 985/11 and LinkedIn
PhD Candidate | Social Media & Social Business at Southern Cross University Business School
December 2010 - February 2012 | Australia
Development of PhD Thesis. Includes Doctoral Research in:
Social Business
Social Media
Social Business Design
Social Media Monitoring & Listening
Service-Oriented Architecture (SOA)
Customer Relationship Management (CRM)
Web-Oriented Architecture (WOA)
Mobile
LinkedIn
Twitter
Facebook
Branding
Social Enterprise
Social Media for Corporations (Enterprise 2.0)
Organisational Design & Development
Emerging Technologies
Disruptive Technologies
Crowdsourcing
Social Supply Chains
Gamification
Social Psychology
Ethnography
Sociology
Discourse Analysis
Cartography
Contextualisation and more
CEO | Global Brand Design | Social Media | Social Business | Global Brand Management at Greenwich Brand & Design
2010 - November 2010 | Greenwich, CT/New York City
A consortium of the top thought leaders in each of the top core disciplines of Social Media including: Branding, Brand Architecture, Brand Strategy, Social Media Solutions, Social Media ROI, Interactive Branding Experience, Strategic Storytelling, Social Media Strategist, Technology Marketing, Social Media Consulting, Internet Marketing Consultation, Brand Positioning, Twitter, LinkedIn, Facebook, Social Business Design and bringing business performance certainty to a brandâs Social Media Strategy.
Importantly, we constantly focused on building the brands online and offline presence and ensuring all customer "touchpoints" were delivering engaging experiences. Additionally always aligning sales and marketing goals to achieve business objectives
My greatest strength and fascination has always been in the strategic development of brands and how these brands are experienced in our changing digital and social times.
I have years of expertise in leading cross-discipline global advertising teams including: Account Management, Creative, Production, Digital Strategy, Media, High Yield Solutions and Data Analytics.Especially on Global Technology Brands.
We are specialists in the Art + Science of Social Media
Specialities : Social Media Marketing | Understanding Social Media ROI | Social Media Lead Generation | LinkedIn Strategies | Facebook Marketing | Facebook Page Design | Facebook Branding | Social Business Intelligence | Social Business Strategies | Online Marketing | Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes
Note: Greenwich Brand & Company was acquired by Touchpoint Digital Group in November 2010.
Executive Vice President | Business Development & Marketing at The Brand Union - WPP's Global Brand Design Agency
2009 - 2009
I spearheaded The Brand Unionâs Business Development and Marketing Services activities in The Americas.
I have extensive regional and global specialization in brand strategy development, brand portfolio management, identity, customer experience, engagement, interactive, environments, social media, design, and retail strategy innovation.
I have particular expertise in understanding, evaluating and determining the role of a brand in complex business situations such as stock exchange listings, mergers, Internet commerce, acquisitions, spin-offs, deregulation, diversification, and globalization.
My experience in brand management covers a range of industries including: CPG, financial services, airlines, Internet, telecommunications/technology, energy, retail, healthcare/wellness, automotive and shareholder value creation.Oversaw and managed PR and Social Media functions.
The Brand Union is a world-class global brand agency, comprising of 500 people across 21 offices. We currently operate in 18 major markets.Clients include: Vodafone, Coca-Cola, SABMiller, Absolut, Unilever, BlackRock, Bank of America, HP and more.
Specialties:
-- Growth strategy
-- Brand development
-- Consumer marketing and market research
-- Customer service and long-term relationship loyalty
-- Retail store, Internet and direct marketing enterprises
-- International markets
Director, Business Development | Digital | PR | Social Media Marketing | Internet Marketing at Agency.com | Omnicom's Global Digital Agency | Social Media Agency
2008 - 2008
I was responsible for new business, compensation & negotiations, negotiating with procurement, search consultants, pitch preparation, developing scope of work, social networking, social media programs, inbound/outbound, RFP's, PR, research, organic growth and exploring new fee models.
I focused on social marketing, search engine marketing/optimization, paid search, and mobile.
Clients included: British Airways, HP, eBay, Del Monte, Skittles (now with 21+ million Facebook Friends), Apple, Nike, Porsche, P&G, Mars, LG Electronics, Discovery Channel, etc. Wholly owned by Omnicom. 480+ staff globally.
Agency.com was a pioneer in building Social Businesses and Social Media was a key tool for business development.
I implemented a Salesforce CRM software (SaaS) for the Social Enterprise 2.0 new business program.
Specialties: Social Media | Social Enterprise | Social Entrepreneur | Social Entrepreneurship | Collaboration | Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting
CEO & Founder at De Weaver & Partners
2002 - 2008
Founded, Created & Relaunched a leading global Digital & Technology Professional Services Firm that operated in Sydney, Australia and New York, USA.
I produced business/model plans, raised capital, orchestrated global sponsorships, digital content on the Internet, motion pictures, television, magazines, books, events,developing IM's, billing system selection and implementation, customer service systems, staffing, etc. Building Social Businesses and helping businesses understand the importance of Social Media were critical in global outreach. Also, always aligning sales and marketing goals to achieve business objectives for our clients and brands.
Negotiated talent/events on a global scale and arranged charitable events. Social Media tools and platforms added to this worldwide programs impact.
I am a leading Global Marketer and specialise at building global brands with local relevance, storytelling, channel planning with an emphasis on digital and flawless execution.
Let's face it, the way we do business is evolving and De Weaver & Partners recognised the Digital & Social Media age means more focus needs to delivered to employees, customers, and shareholders. Todays Businesses must migrate to become Social Businesses to succeed in the future.
Additionally, we help Social Businesses and organizations identify, assess and exploit business opportunities.
Specialties: Mobile Marketing | Twitter Strategies | Public Speaking | Social Media Keynotes | Social Media Consulting | Facebook Training | Facebook Business Consulting | Social Media Strategising | Internet Marketing | Copywriting | Google+ | Google Plus | YouTube Marketing | Video Marketing | Blogger | Twitter Marketing
General Manager & Executive Vice President at Brann Worldwide (Havas)
2001 - 2001
I was among the top 10 executives in 5000+person global organization, directed all facets of US West Coast operations. Aggressively developed new business while improving processes and financial systems.
I managed more than 100 staff in multifunctional capacities spanning direct marketing, multicultural, media, broadcast production and interactive teams, among others.
Helped Brann become one of the top 3 marketing service firms in the world by utilizing groundbreaking approaches to develop new business and leading the market with creative solutions.
Worldwide 1:1 marketing organization with annual network revenues exceeding $2.55 billion. Clients included: VISA, Wells Fargo Bank, US Bank, E*Trade, CalFed, Nike, etc.
Brann Worldwide was acquired by Havas and eventually merged into EuroRSCG.
Managing Director & National Executive Committee at Direct Partners | Omnicom's Direct Marketing | Digital Marketing Agency | San Francisco, California
1999 - 2001
I managed and directed all operations including setting up and launching new West Coast office with 25 full-time staff and 9 contract employees within 9 months of launch. As we were based in San Francisco during the explosion of the Internet and Digital Era - we pioneered many digital tools, platforms and interactive programs.
My office, based near San Franciscoâs Chinatown, was one of the first totally "wirelessly connected" offices in San Francisco during the "dot com" days.
Under my leadership, we surpassed annual growth rate goals, with operating margin of 35% and secured a $2 million PBT for a âstart upâ in the most competitive market in the US.
Specialist in growing companyâs revenue growth and its clientsâ satisfaction levels. Direct Partners were early-movers in understanding the Internet and integrating with CRM/Direct marketing platforms, linked with analytics as the core offering.
Global Account Director at Leo Burnett (Publicis)
1999 - 1999
I spearheaded the Acer Computer brand globally for Leo Burnett Advertising.
I Headed New Business Development, Strategic Planning and Account Service Teams globally, penetrating new markets, negotiating worldwide media and creative/production contracts. Charged with developing the Greater China Internet strategy for Leo Burnett.
Responsible for client interactive recommendations, recruiting and training new staff, and holding complete worldwide profit and loss (P&L) responsibility.
Based in Taiwan - lived on plane. Key markets included: Taiwan, Singapore, Australia, Germany, Italy, Mexico and more.
Specialties: Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting
Managing Director & Founder at Ammirati Puris Lintas Interactive (IPG)
1996 - 1998
I designed the complete corporate vision and operational infrastructure of Ammirati Puris Lintas Interactive from the ground up. This included corporate values, management teams, organizational structure, clients, partnerships, financial projections, timelines, digital capabilities and key priorities.
I partnered with Regional CEO. Achieved operating profit exceeding 67% for 1997 and exceeding 35% for 1998
(A joint venture between Ammirati Puris Lintas Australia/IPG + De Weaver & Partners) De Weaver & Partners brought new digital/interactive skills, new media "know how" and expertise to a traditional CPG Agency.
Specialties: Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting
CEO at De Weaver & Partners | A Digital Pioneer in Australia/Asia Pac
1994 - 1996
I Pioneered Interactive Marketing in Australian & Asia/Pacific regions. Developed world-class, service-oriented sales + marketing team. Main focus was on corporate vision, digital innovation & long-term strategic planning.
Established a Joint Venture (JV) partner relationship with Ammirati Puris Lintas (Australia's 2nd largest Advertising Agency), leading the digital push in Australia and APAC
I was appointed to IMG Worldwide's Global Internet Taskforce. Selected only non-IMG executive on worldwide team. IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe.
I have heavy Word-of-Mouth (WOM) expertise. Geoff was seconded to act as Global Marketing/Sales Director for the largest WOM organisation in the world.
Started my "Digital Journey in the Web 1.0 World"
General Manager at OgilvyOne | WPP's Direct Marketing | DRTV | CRM | Digital Agency
1992 - 1994
Under my leadership, Ogilvy & Mather Direct (now OgilvyOne) increased revenue by 225% and 236% in consecutive years and improved margins by some 5% and 9%, respectively.
I was instrumental in making Ogilvy & Mather the largest Direct Marketing Company in New Zealand with leading brands including: Telecom New Zealand, BP, American Express, BMW, ECNZ and others.
My team and I were awarded New Zealand's top advertising award, The Grand Prix, two Gold and two Silver Awards.
I was appointed Chairman Elect of the New Zealand Direct Marketing Association based in Wellington
CEO & Founder at De Weaver Integrated Advertising | Australia's 2nd largest Independent Direct Marketing Agency
1989 - 1992
I Pioneered the Australian Direct Marketing (DM) Industry when Brand Agencies viewed Direct Marketing as an 'ugly duck'.
I built Australia's second largest independent Direct Marketing agency in less than two years. (the largest independent became RappCollins).
My agency was ranked by Australia's leading business publications as one of Australia's Top 10 growth agencies in 1992. Engaged by DMB&B, Ogilvy & Mather, Saatchi & Saatchi, Young & Rubicam to develop direct/CRM/integrated programs for their clients.
I launched Form Media & Brokerage, a multi-million dollar JV Partnership with the Australian Government and Ansett Airlines (a highly targeted, high margin, global business channel targeting all tourists and permanent residents to Australia.)
The JV Partnership with the Australian Government was an Australian Government global first.
Specialties : Direct Marketing | Direct Mail | Retention | Lead Generation | Cross -sell | Upgrade | CRM | Loyalty Marketing | Loyalty Programs | DRTV | Catalog | 1:1 | Brand Response | List Building | Direct Marketing Business | Direct Marketing for Business | Business to Business | B to B Marketing | Business to Consumer Marketing | B to C Marketing | Loyalty Ladder | Outbound Marketing | Call Center | Telemarketing | Revenue Management | Sales | Channel Management | Direct Marketing Strategies | Integrated Marketing | Integrated Strategies
Account DIrector | Brand Advertising | Brand Marketing | Brand Design | Business at Chiat/Day/Mojo Advertising
1987 - 1989
International Agency of Year for two consecutive years.
Key accounts included: Toyota, QANTAS Airlines, Westpac Banking Corporation, Australian Tourism Commission, Emu Beer, XXXX, Toohey's Beer, etc.- Bond Brewing Company (now Lion Nathan), The Summit Restaurant, etc.
Account Executive | Brand Advertising | Media Planning | Brand Marketing | Brand Design | Business at DDB Advertising (Omnicom)
1985 - 1987
Developed the original concept for "The Cabbage Patch Kids" first Loyalty Marketing Program worldwide. This was years before advertising agencies started offering DM/CRM/Loyalty marketing programs
Key clients included: Unilever, McDonalds, Advance Bank, Frigate Rum, Radio 2GB, KennerParker/TolToys, etc
One of three University Graduates selected to join the DDB Graduate Trainee Program in Australia.
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